Industry Visit at Hindustan Coca-Cola Beverages Private Limited, Ghaziabad

17th November 2009. MBA students from Skyline Business School went for Hindustan Coca-Cola Beverages Private Limited visit at Ghaziabad. It was a pleasure to be there and have a first hand experience of the processed being employed by the American Multinational. We learnt about the beverage industry and Coke’s strategy to continue at the top. Coke had entered the market way back in 1993 and has long years of customer trust and awareness backing it. In order to sustain this faith Coke has done stupendous work to ensure that its manufacturing facilities are one of the best in the world. Ghaziabad is the largest manufacturing facility for Coke in India and covers an area of 80 acres. The plant manufactures more than 2 million units a day during peak season which extends from March- September. All the drinks under the coke stable are manufactured at Ghaziabad.

(Posted by: Skyline College a premium MBA, BBA, Mass Communication and Travel & Tourism institute in Delhi and Gurgaon.)

‘INDUSTRY VISIT AT Maruti Suzuki India Limited'.

31st October 2009, MBA Marketing students from Skyline Business School went  for Maruti Suzuki India Limited visit at Gurgoan. Maruti Suzuki's facility in Gurgoan houses three fully integrated plants. While the three plants have a total installed capacity of 350,000 cars per year, several productivity improvements or shop floor Kaizens over the years have enabled the company to manufacture nearly 700,000 cars/ annum at the Gurgaon facilities.

The entire facility is equipped with more than 150 robots, out of which 71 have been developed in-house. More than 50 per cent of our shop floor employees have been trained in Japan.Their success can be proved from the fact that the company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. More than half the cars sold in India are Maruti car .

• The visit let us know the whole procedure of manufacturing cars which amazed us that a car can be manufactured in just 16 seconds.
• We have seen the entire plant and learnt their production cycle.
• We have seen the process layout and team dynamics  where every individual is doing his job dedicatedly.
• The most interesting part is to see the robotics. It helps us to understand that how company is using Artificial Intelligence for quality production.
• Our guide has explained the company’s quality parameters.
  

We are very thankful to Maruti Suzuki who gave us the opportunity to visit their plant with such a warm hospitality.

Next Generation Marketing: New Mantras for a Changing Marketplace

Five BBA Students Asangla Walling, Nasreen Khan, Md. Shahbaaz Khan, Sumit Prakash, Megha Shree attended a marketing seminar on 29th August, 2009 at S.P. Jain Auditorium, South Campus, Delhi University. The theme of the Seminar was ‘Next Generation Marketing: New Mantras for a Changing Marketplace’. The students reported the proceeding to share their experience.Marketing has always been unpredictable, due to the dynamism in the market place. The rapid pace of changes is triggered by improvement in technology, global competition, innovation and changing lifestyles. Often business houses make great efforts and incur huge expenditure to develop marketing plans only to find out that they have not been able to read the changes properly to align themselves.appropriately. The seminar provided a very good insight into the subject as the speakers analyzed various key issues and brought out new perspectives. The session concluded with an interactive question and answer session. It was a great learning experience.”

(Post by Skyline College www.skylinecollege.com)