Five BBA Students Asangla Walling, Nasreen Khan, Md. Shahbaaz Khan, Sumit Prakash, Megha Shree attended a marketing seminar on 29th August, 2009 at S.P. Jain Auditorium, South Campus, Delhi University. The theme of the Seminar was ‘Next Generation Marketing: New Mantras for a Changing Marketplace’. The students reported the proceeding to share their experience.Marketing has always been unpredictable, due to the dynamism in the market place. The rapid pace of changes is triggered by improvement in technology, global competition, innovation and changing lifestyles. Often business houses make great efforts and incur huge expenditure to develop marketing plans only to find out that they have not been able to read the changes properly to align themselves.appropriately. The seminar provided a very good insight into the subject as the speakers analyzed various key issues and brought out new perspectives. The session concluded with an interactive question and answer session. It was a great learning experience.”
(Post by Skyline College
www.skylinecollege.com)
