Industry Visit at Hindustan Coca-Cola Beverages Private Limited, Ghaziabad

17th November 2009. MBA students from Skyline Business School went for Hindustan Coca-Cola Beverages Private Limited visit at Ghaziabad. It was a pleasure to be there and have a first hand experience of the processed being employed by the American Multinational. We learnt about the beverage industry and Coke’s strategy to continue at the top. Coke had entered the market way back in 1993 and has long years of customer trust and awareness backing it. In order to sustain this faith Coke has done stupendous work to ensure that its manufacturing facilities are one of the best in the world. Ghaziabad is the largest manufacturing facility for Coke in India and covers an area of 80 acres. The plant manufactures more than 2 million units a day during peak season which extends from March- September. All the drinks under the coke stable are manufactured at Ghaziabad.

(Posted by: Skyline College a premium MBA, BBA, Mass Communication and Travel & Tourism institute in Delhi and Gurgaon.)

ANNUAL CONVENTION, 2009 OF DEPT. OF FINANCIAL STUDIES, DELHI UNIVERSITY

Venue:  Hotel Hyatt Regency, New Delhi                                           
Date: September 12, 2009

Topic: Powering Towards Financial Resurgence: New Paradigms and Strategies

AFCON, the student body of Master of Finance and Control (MFC) at University of Delhi organized its XXII Annual Convention on 12th of September 2009, on the theme ‘Powering Towards Financial Resurgence: New Paradigms and Strategies’ at Hotel Hyatt Regency. The event was an industry interface platform where finance professionals and academicians held discussions and provided insights on latest developments in finance world.

Seminar was divided into three sessions. The first session, the inaugural session began at 9:30 a.m. with the welcome of the Chief Guest, Mr. R.K. Nair, executive director, SEBI. It was followed by the key note address of Mr. Atul Kumar Rai, CEO & MD, IFCI Ltd, and session addresses by special guests Mr. Jean-Francois Pierron, Regional Director, IBM, Bordeaux, France & and Mr. Rajneesh Singh, Group Head, HR, Network 18 Group. The session familiarized us with the current financial position and Future financial predictions of India. It apprized us of their view point on the financial overview of India.

(Posted by: Skyline College a premium MBA, BBA, Mass Communication and Travel & Tourism institute in Delhi and Gurgaon.)

Vertical Seminar at Skyline Business School

Hi,

This is Rohit Sharma, student at Skyline Business School, Gurgaon.

We attend a seminar on marketing and product launch. We came to know about important techniques and various things which we have to keep in mind before any product launch. We understood that when there is a need of product launch we have to conduct market research and need to collect demographic data, psychographic data and past behavior pattern of customers so that it could be utilize for better launch. We have to be very careful while making any launch that we are going for :-

• Existing Product in New Market (with/without adaptation)
• New Product in Existing Market
• New Product in New Market
• Existing Product in Existing Market
  

Carbon Marketing – Clean Development Mechanism

November 6, 2009 – Friday, was special for those students who attended the seminar by Mr. Rahul Kumar Kandoi – A marketing professional from Emergent Ventures.

The agenda of the seminar was to brief the students about the carbon industry and its relevance in a time where global warming and climate change are becoming serious threats to environment sustainability. And, an hour and fifteen minutes of discussions on global warming – it’s repercussions and international response to the phenomenon later, the students left the room an enthralled lot.

‘INDUSTRY VISIT AT Maruti Suzuki India Limited'.

31st October 2009, MBA Marketing students from Skyline Business School went  for Maruti Suzuki India Limited visit at Gurgoan. Maruti Suzuki's facility in Gurgoan houses three fully integrated plants. While the three plants have a total installed capacity of 350,000 cars per year, several productivity improvements or shop floor Kaizens over the years have enabled the company to manufacture nearly 700,000 cars/ annum at the Gurgaon facilities.

The entire facility is equipped with more than 150 robots, out of which 71 have been developed in-house. More than 50 per cent of our shop floor employees have been trained in Japan.Their success can be proved from the fact that the company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. More than half the cars sold in India are Maruti car .

• The visit let us know the whole procedure of manufacturing cars which amazed us that a car can be manufactured in just 16 seconds.
• We have seen the entire plant and learnt their production cycle.
• We have seen the process layout and team dynamics  where every individual is doing his job dedicatedly.
• The most interesting part is to see the robotics. It helps us to understand that how company is using Artificial Intelligence for quality production.
• Our guide has explained the company’s quality parameters.
  

We are very thankful to Maruti Suzuki who gave us the opportunity to visit their plant with such a warm hospitality.